Iomega to appoint 100 REV partners for corporate biz

Portable storage solutions major Iomega is betting big on its revolutionary removable hard disk drive—REV. Positioned mainly for the corporate market, the company is banking on channels to make it happen. Iomega is creating a new channel structure to exclusively deal with REV and is in the process of appointing 100 REV partners across the country, before this year-end.

“We are embarking on a new channel program to bring in a significant revenue within two years, increasing our corporate marketshare,” elaborated DR Bhaskaran, the newly-appointed Business Development Manager (India & Middle East) of Iomega Pacific.

REV is a removable hard disk drive developed and patented by Iomega. It comes with a storage capacity of 35/90 GB and is available at a cost-effective price, giving an advantage on total cost of ownership (TCO). It is eight times faster when compared with the relative product available in the industry, and is mainly positioned against tape and DAT drives. REV media comes with a five-year warranty and 30-year lifetime reliability, and the media can be re-written up to one million times.

“We are doing lots of activities around REV and are planning to capture a significant marketshare in the corporate segment with this product, in the next two years,” added Bhaskaran.

DR BHASKARAN Embarking on a new channel program for corporate market to bring in a significant revenue within two years

As REV calls for better understanding of technology to position it well among the customers, Iomega will invest on the partners to train their executives (five executives of each partner). Meanwhile, the company is adopting a three-pronged strategy to create more awareness about REV among the distributors, channels and end-users.

“Channels are very important to us and they bring more than 80% of revenue for the company. We are increasing our channel strength on an on-going basis and currently, we have 175 Iomega Certified Partners (ICP) in the country, who market our products to the entire reseller community. We are constantly engaged with them by doing lots of promotional activities and awareness programs, besides conducting schemes regularly. We are also providing marketing and product support, by giving demo units to them,” he detailed.

S GOPIKRISHNA