ITC intros solution for media and entertainment industry

Bengaluru: ITC Infotech introduced a unique solution for the media and entertainment industry, aimed at enhancing the value proposition of companies operating in this space.

Metatag is ITC solution and platform independent framework for metadata collaboration across the enterprise. Metatag provides a suite of tools to create, organize, search metadata and associate them with related assets in an organization.

Khem Aithani, VP, ITC said, "Our intuitive and innovative approach to metadata management can help organizations effectively manage taxonomy, and control vocabulary and schema management across assets. A comprehensive workflow allows ingestion of metadata into the assets, thereby facilitating a productive search environment and enhanced collaboration across assets and related metadata. We, at ITC Infotech, have tailored solutions and services to help our customers enhance revenue propensity and reduce total cost of ownership (TCO), while transitioning to the new media world."

The company introduced this solution at the Henry Stewart Digital Asset Management 2009 Conference in New York. Specialists from ITC Infotech also spoke at the event on 'Managing and Massaging Metadata with Metadata as a Service". They also illustrated metadata management workflow and highlighted areas for efficiency and control.

"North America is a key market for ITC Infotech, and we are witnessing increasing traction in the region," said LN Balaji, President-US operations, ITC Infotech. "We work closely with leading media and entertainment companies in North America and have been providing solutions that address critical business needs. The Metatag solution will further enhance our value proposition to companies in this space," he added.