It's raining gold for Rashi partners

Mumbai-based Rashi Peripherals is giving away gold coins to
its partners who have done good business in the brand in the OND 05 quarter. The
disty had run a promotion for the brand during this period and around 167
partners qualified for the prizes. Of these 86 partners will be felicitated by
Rashi in a three-city event this month.

“We are having a channel event at three locations-Cochin,
Pune and New Delhi-where our winning partners will be felicitated. We expect 300
partners to join us in Cochin while Pune and New Delhi will witness a gathering
of at least 150 partners each,” said Rajesh Goenka, Divisional Head, Rashi
Peripherals. The company will also use these events as a platform to formally
launch three new Sony products.

These include DVD Direct, a device that allows a user to
copy DVDs directly from a handycam or VCR. There is also a DVD writer, which
comes with a RAM facility as well as a multi-card reader in the form of a floppy
disk drive.

Shedding more light about the promotion, Rajesh said there
were three slabs of winners. Three partners with the highest sales achievements
were christened as Maharajas. These include Spectrum Computers from Mumbai as
well as Eastern Logica and Balaji Solutions from Kolkata.

The second slab consists of partners, also called Sony
Rajas, with slightly lower sales achievements and includes Real Computers from
Nagpur and Obel Computers from Secunderabad. These five partners will win gold
coins varying from 200 to 400 grams, depending on the quantity of Sony business
they generated and the areas in which they operate. The other 81 partners will
also get gold coins in the multiples of 10 grams each.

“During this program we noticed a 40% increase in our
Sony business, which justifies encouraging the channel with such incentives.
Also, we prefer to give tangible prizes which partners can't discount in their
product selling prices and can also use as and when they want,” informed
Rajesh.

Recently Rashi has shifted its head quarters to a new
location in Mumbai, to give it a more corporate look. Rajesh has not ruled out
rejuvenating this program at a future date, depending on the channel's
feedback.

VINITA BHATIA