Jalan is Zenith's exclusive disti in East

Jalan Infotech has been appointed as a sole distributor for Zenith PC in Eastern India. Covering West Bengal and parts of Orissa, Jalan Infotech recently entered the Guwahati market this month and will be introducing its network shortly in Bihar and Jharkhand.

“Zenith has always been a price point player. Despite little competition in the rural market, we were not able to tap it, as there was no pre-determined focus. Previously, they were mainly operating through Zenith Exclusive Retail and had no organized distribution policy,” commented Pravin Jalan, Joint Director, Jalan Infotech.
The entire focus of Jalan Infotech is now on channel expansion. The company already has 175 channel players within its fold, with 125 channel players in West Bengal alone. “Competing with Lenovo and Compaq is indeed tough in the Northeast. But with new schemes and a change in the business model, we are optimistic about the success of Zenith PCs there,” Jalan added.

Jalan Infotech has already sold over 1,500 computers last quarter and is looking forward to expanding this quantity to nearly three times with the expansion to Guwahati market. Looking forward to an aggressive sales policy, Jalan Infotech and Zenith PC have undertaken joint initiatives to maximize their sales in the regions.

“We have come up with different tier-level schemes. We are focusing on holding reseller meets in the upcountry areas in West Bengal and Orissa, and will gradually expand to Assam soon. We are offering free flex and other publicity facilities free of cost to the dealers on completion of minimal targets and also provide them with an authorized certification. Also, we have come up with a back-end reward program scheme which is lucrative for the dealers,” Jalan emphasized.

Taking into consideration the saturation level in the metros and developed towns, Jalan Infotech is focusing on the rural market in particular, as the bulk of the sales are reported to be coming from the B-class cities.

An eastern distributor of Compaq and Lenovo, the recent addition of LG and Zenith PC has indeed given a boost to Jalan's sales. It has now come up with an intensive sales policy maximizing its distribution as far as possible in the eastern region.