JBL makes official entry through Gautam Agencies

US-based Harman International, manufacturers of the JBL brand of audio
products for desktops and portable audio devices, announced its official entry
in to India market through the appointment of Pune-based Gautam Agencies as its
distributor for western and southern region.

"The product will be made commercially available through the IT and
consumer electronics channel in the next two to three weeks," said Gautam
Shah, Director of Gautam Agencies. Initially, the distributor will focus its
products on metro cities with around five volume partners in Maharashtra, and
one each in other big cities. In the next phase, the company hopes to appoint
more volume partners in B and C-class cities.

For the home audio range, the company has appointed Mumbai-based Sahil
International as its distributor. "We will appoint more distributors for
the north and east market soon," said Cyril Vincienne, Export Sales
Manager, Herman International.

To further promote the product, the distributor will be holding roadshows and
dealer meets in metros after two months. The three models, which will be made
available are Duet (Rs 2950), Creature (Rs 6500) and SoundStick (Rs 12500).

Commenting on the premium price bracket in which the products are being made
available, Cyril said "We do not want to be a volume player by introducing
any low-end products, neither do we intend to capture a huge marketshare. Our
products are targeted at the premium class who prefer exceptional products
quality, technology and exclusive looks."

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