Juniper Unveils New Corporate Brand Identity

Juniper Networks announced a shift from its erstwhile singular networking
domain to an integrated platform of software, silicon, systems and partnerships.
The company chose New York Stock Exchange as the ideal locale to unveil these
offerings. The event was attended by over 200 media representatives. The shift
was done to tap the enterprise and service provider clients, globally.

As part of the launch, Juniper introduced several products and partnerships
that expand the company's reach and value for customers. These include new Junos
software, Juno-based silicon systems such as Juno Trio chipset with 3D scaling
technology, new Junos based solutions, Juno-based partnerships with Dell and
IBM. Juniper also announced its first-ever Junos software licensing partnership
with Blade Network Technologies. Juniper also announced several partners who
have built or are building applications based on Junos software, including
Active Broadband Networks, Ankeena Networks, Harris Stratex, Packet Design, Q1
Labs, Telchemy, Telecom Italia and Triveni Digital.

Juniper Network's CEO Kevin Johnson expounds on the need for an approach based on smart systems and open software platforms that adapts to changing business dynamics

Juniper officials at the launch informed that the significance of the launch
was its alignment with the company's vision for the coming decade-“a future of
networking that is open, scalable, simple, secure and automated to address the
exploding scale of Internet services for personal and business productivity.”
Moreover, in support of this new vision, Juniper also unveiled a new corporate
brand identity that reflects its expanded portfolio. It now includes software,
silicon and systems for routing, switching and security across enterprise and
service provider markets worldwide. This is why the company now sports a new
logo for its name and its Junos platform. Juniper also revealed a new ingredient
brand for its Junos software platform. The latter reflects the company's
expanded software strategy, portfolio and delivery models that showcase the
value of Junos software as the 'brains' behind today's best networks.

Andy Ingram, VP, Fabric and Switching Technology, Juniper Networks talks about the company's cloud networking and security solutions to the audience inside the New York Stock Exchange

Another unique announcement came from Andy Ingram, VP, Fabric and Switching
Technology, Juniper Networks, who informed that the coordinated threat control
used the cloud through Juniper's virtual security services for data centers. He
elaborated, “This service keeps the infrastructure running by taking any threats
by integral users on a network off-line. It improves the user experience and
lowers the threat management costs as the number of devices to get the job done
goes down.”

Another thing to be noted is that Juniper is permitting all its service
provider customers to develop independently on its Junos platform, removed from
its own software. “This is critical for service providers who are looking to
differentiate their offerings to customer,” said Mike Harding, VP and GM-Junos
Space Business, Juniper.

Andy Ingram also pointed out that Junos Space is virtual and physical
appliance so customers can associate a number of these to industry standard,
which means that it will work with its legacy and installed products. “The key
to this is that there isn't another network platform out there that has the
knowledge of the network infrastructure and the workflow and the various
elements therein. Management software is a vendor concept of how to manage a
box. This is what is different about automating tasks,” he said.

“So earlier when a systems administrator had to configure a VPN he had to
configure ports, write a script and replicate it on the entire infrastructure
while mentioning the various policies for each node. Now, the administrator has
to set a common protocol and the application automates the task by itself. So we
or our partners can develop applications faster,” stated Graham.

Vinita Bhatia

vinitavs@cybermedia.co.in

(The author was hosted in New York by Juniper Networks)