Kaspersky launches Internet security in India

Russia-based Kaspersky Lab announced the release of its new Kaspersky Internet Security 2009 in India. This new version is designed to address the challenges in the security software space. The software combines traditional signature scanning of bad applications (blacklisting) with an extensive database of more than 400 million known, good applications (whitelisting).

By eliminating the software code that are known to be bad, and determining which ones are good, Kaspersky Internet Security 2009 can closely watch and restrict on items which falls into neither category (good or bad), but can pose potential harm at any time. The new technology can provide protection to greater security, significantly frees processor and memory resources, and virtually eliminates the need for users to respond to bothersome pop-ups.

“Internet Security Version 2009 offers a better approach to security. With an exponential increase in malicious threats and the unprecedented sophistication of cyber-criminal activities, industry experts and customers have challenged the anti-malware industry to find new approaches to protecting individual computer users. They want effective and automated protection against today's threats from a solution that doesn't slow their computers down,” said Alexey Gromyko, Director-Channels, India and ANZ.

Kaspersky Anti-Virus 2009 and Kaspersky Internet Security 2009 are fully compatible with 32-bit and 64-bit versions of the operating system.

The event also saw the launch of Kaspersky Mobile Security, which protects from theft apart from protecting mobiles from malicious attacks while downloads. Kaspersky Mobile Security protects personal data stored on the device if it is lost. The user can block his/her mobile phone or delete files, messages, and the list of contacts remotely. The user can also find out who the 'new owner' is using the function called 'SIM watch module', which tracks the replacement of SIM cards in the mobile phone.

In order to promote the Kaspersky range of products, Zoom Technologies, distributor for Kaspersky in India has tied up with Tata Communications on their online properties- yuvayantra.com and tataindicombroadband.com. Kaspersky range of products have been available for over two years on content portals managed by Tata Communications for their retail broadband and dial-up subscribers.
Kaspersky products have been leveraged using a SaaS model, one that offers options like monthly and annual subscriptions and the ability to scale usage on-demand