Kingston concludes brand awareness drive

Kingston concluded a 21-day go-to-market activity targeted at end consumers
and channels alike. The focus of this outbound activity was to create brand
awareness for Kingston as well as to promote genuine products and its benefits
to the partners. The end-user activity was primarily conducted at crossroads and
various corporate parks in Mumbai by a team of trained promoters of Xplore and
helped the customers select a right product along with the various innovative
features of Kingston.

The channel event was more focused on DRAM and aligned towards Kingston Value
Partners (KVP) and official trade channels.