"Kingston products have the best quality at their price points", said Nathan Su of Kingston

In an interaction with DQ Channels, Nathan Su, Flash Memory sales director, APAC Region, Kingston threw light on its latest product DataTraveler microDuo

You have launched a new product in the Flash space, namely Data Travler microDuo that has made transferring data from mobile, tablets to free space an easy affair. Can you elaborate more on the objective behind the launch of this product?
Along with speed, Kingston also focuses on the Mobility. Users today, are looking for gadgets that can cater to their computing needs On-The-Go. Capturing High resolution photos and videos, high quality music, using HD applications are a few factors that create the need for more data storage. Kingston understands this and has introduced the DataTraveler microDuo - a fantastic tiny dual interface USB drive to the store user data on the move.

What are the key features which make it a must have for all?
The Kingston DataTraveler microDuo is a highly portable combination of a USB and micro USB flash drive. It not only allows the users to share larger files between Android smartphones and tablets but also lets them free up valuable space on devices on-the-go. This tiny dual interface device makes users easily transfer and back up files, photos and videos. It is great for storing large files, including movies and music libraries, while travelling.

What are the innovations in line for the year 2014 in the Flash and external memory space?
We have a wide range of Flash storage solutions that not only excel in speed but also in pricing and performance. Our DataTraveler Predator is the only high speed and niche USB drive in the world with 1TB storage capacity. DataTraveler microDuo, our new innovative product in India, complements the storage in smartphones. Also, soon to come to India is the MobiLite Wireless which can be used as a seamless wireless card reader, a power bank and for creating an internet Hotspot. We have showcased our prowess during the CES 2014 and will continue the positive trend in the time to come.

What kind of challenges do you find in the Indian economy that makes you tweak your product/s to cater to Indian business ecosystem? (if any)
India is a vast country with a dynamic technology industry.Our focus is on reaching out to a larger audience and including the untapped areas on the country.With time, more and more people are getting aware of benefits of newer technologies that are available like USB 3.0 and SSDs. The average Indian user is getting more quality conscious and can relate to our products. We are seeing a good demand from India and are taking steps towards meeting this growing demand.

What kind of channel strategy do you apply to promote the product and what initiatives do you undertake to educate your channel partners about the concept and the need of technology when it is newly launched?
We keep it simple. We are a channel friendly company and believe in growing with the channel. Our channel strategy is the same for most of the new products. The distributors and channel partners are important to us and we have a better communications process in place. They are the first ones to receive information on the new products and their market pricing. We share a positive bond with our partners and make sure that they are aware of new technologies related to Kingston. Along with these, we also have multiple schemes and incentives to encourage and promote business.

What kind of sales increase are you expecting post the sale of the product?
The DataTravelermicroDuo is a fantastic gadget that redefines mobile storage. With more new smartphones being launched with fixed storage capacities, the Indian market will love it.

How have you priced the product and does it differ from the international pricing strategy?
Kingston products have the best quality at their price points. Our overall strategy is always to match competition and provide high-valued products to end users in each country. In India, the DataTravelermicroDuo is priced between `1,100 to `2,200 for 16GB and 32GB capacities respectively.