KP Unnikrishnan-Brocade's new appointment

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DQChannels Bureau
New Update

href="http://dqchannels.ciol.com/content/reselleralert/110031801.asp">Brocade
appointed KP
Unnikrishnan as its new marketing director for the Asia Pacific
region. Effective immediately, Unnikrishnan will be based in
Singapore and will report to Elaine Cheung, VP- Strategic
Marketing, Brocade.

In his new role,
Unnikrishnan will lead the regional marketing team to help drive
marketing excellence in Asia Pacific through building brand awareness
for Brocade in the Ethernet market, generate qualified sales leads,
and spearhead integrated programs to help bring the 'Brocade One'
unifying network architecture and strategy to market throughout the
region.

Prior to joining Brocade,
Unnikrishnan was with Sun Microsystems where he was working as the
regional marketing director for emerging markets, responsible for
executing Sun's global marketing strategy across the emerging
market region, spanning South East Europe, Latin America,
Mediterranean, Middle East and Africa, India and Greater China. Under
his leadership, the company recorded significant increase in
qualified leads contributing to a strong revenue pipeline and new
customer acquisitions.

Prior to this role,
Unnikrishnan served as director of marketing, alliances and tele-web
sales at Sun Microsystems India, where he led field marketing,
corporate communications, corporate branding and tactical programs to
help place India as the fastest-growing geography for the company.

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“Having worked, lived
and traveled extensively to over 24 countries throughout his career,
Unni will bring a global perspective to Brocade's regional
marketing function. He has a demonstrated track record in building
businesses, as well as measuring the marketing contribution to growth
and meeting overall business objectives. This strategic hire reflects
Brocade's commitment to building a customer-focused organization in
Asia Pacific,” said Deb Dutta, VP, Brocade Asia Pacific.

Unnikrishnan has also held
marketing and sales positions at Parametric Technology Corporation
(PTC), Datacraft, and HCL Hewlett-Packard.