Lalani Infotech to expand nationally

Kolkata

April 14, 2008

Kolkata-based Lalani Infotech is all set to extend its operations beyond the
eastern region. Though the decision of broadening its geographical presence
across the country has come quite late, KL Lalani, Chairman, Lalani Group of
Companies is not worried. According to him, this is the right moment for his
company to take the leap.

Lalani already has its branch in Mumbai and will be opening more branches
across other parts of Maharashtra, Gujarat and Madhya Pradesh soon. Apart from
its distributing division, the company is also launching its home brand-Kanry,
in these places. It's over six months that Kanry was launched in East and as
per Lalani, it received satisfactory response from the market. “We were
selling the products through our channel network and gradually, it has picked up
pace and gained a good market demand. We have not tried to make big noise about
the brand, rather preferred to go slow and gain market confidence through our
quality, pricing and support; and we have succeeded in our attempt. Now that the
brand is established, Lalani is confident to take a step further and launch
Kanry in a broader way. To start with, Kanry will be launched in the West by
next month and in North but not before next quarter,” said Lalani.

The company will also be adding new products in the Kanry portfolio by next
month. Presently, there are about 18 models including ranges from IT and office
automation products. With the new launches, the total number of products under
the brand will be 30 plus, which includes different models of PC components like
keyboards, mouse, flexible keyboards, keyboard covers and office automation
products like paper shredders, note counting machines, fake note detectors,
binders, etc. “We are also constantly upgrading our product features and looks
as per current trend and demand so that our customers get the latest in the
offering. Kanry is also the first Indian IT component brand to launch fully
transparent cabinets. These cases have become very popular with the home users
as well as the training institutes, especially those who offer hardware and
networking trainings. The see-through cabinets allow users to have a feel of the
CPU and also the look gives a style statement,” he added.

Kanry will also launch portable short-range multimedia projectors for home
video and home theatre use. “This segment is growing at a rapid pace but most
of the brands available in the market are costly. To cater to this gap, we are
coming with a range of projectors that will cost around Rs 30,000 approximately.
We believe, this will be a good value for money product for the users,” stated
Lalani. The company has also added new products in its distribution business. Of
late, it has signed up with AOC monitors, Samsung MFDs, and Canon MFDs. “This
time around, we have grown by about 30 percent and for the current FY, we are
looking for at least 60 percent growth,” he informed. Lalani is also in the
process of applying for ERP in order to manage its expansion plans efficiently.