Latest from Zenith, a PC with invisible CPU

Goa

April 4, 2008

Zenith chose the fun-filled sandy beaches of Goa to unveil its latest
product, which it claims, will revolutionize the Indian market. The SmartStylePC
was showcased to a select gathering in the land that also houses Zenith's
manufacturing unit.

The PC that features a 17-inch WXGA with built-in speakers and an Intel dual
core processor T2130 with a memory of 1GB and hard disk capacity of 80GB, has
been created at Zenith's new product development center (NPDC) in Mumbai.

Explaining the USP of the product, Raj Saraf, Chairman and MD, Zenith
Computers said, “This new product from Zenith, does away with the CPU. All
those functionalities have been built in behind the monitor and to maximize
space utilization, it comes with an additional feature that allows one to hang
the monitor on the wall.”

Elaborating on the target audience, Saraf added, “With real estate prices
rising sky high across the country, every inch of space is valuable. In such a
scenario, our product is ideal for people-intensive organizations like banking,
call centers and even hotels. It's a product that not only saves space but
also is fully functional and sleek looking.”

While Saraf was not very forthcoming about the pricing, he did admit that it
would be priced between Rs 20,000 to 25,000. The product has been rolled out
across India and will be available at all 500 Zenith PC World showrooms, apart
from their 1,000 authorized dealers in over 250 cities.

Coinciding with the launch of its new product, Zenith also rolled out its new
marketing campaign 'Always On'. Elaborating about the campaign Devita Saraf,
Executive Director of Zenith Computers said, “In this age, when everyone want
instant access to information, it is essential that they also get answers to
their service queries. That is why Zenith is 'Always On'. The theme has been
chosen to showcase the level of service that Zenith provides, both to its
corporate and home customers.”

Adding to the same, Raj said that at any time, any engineer from Zenith who
comes to service your computer, would carry with him most of the parts in his
bag, so that the problem is analyzed and solved then and there. “That apart,
we are the only ones who are providing service 24x7 to all our customers, and
not like certain other companies who promise to solve your problems within next
business days. That is not the case with Zenith, as we are always working to
ensure that our customers have least number of problems.”

Zenith is banking on its network of 350 sales and service branches to ensure
that the company is always ready to provide prompt service and support. The
company, which is expected to close the FY 2007-08 with revenue of Rs 400 crore,
is hoping that the new product and their marketing campaign will drive them in
bigger league not only across India, but across the globe.

(The author was hosted in Goa by Zenith)