Lenovo's unique retail initiative in Bangalore

Bangalore

October 5th, 2007

Lenovo along with 91.9 FM Radio Indigo is all set to give music and
technology enthusiasts a first hand experience of the 'Audio DJ console on a
laptop.' Between October 1st and October 7th, Radio Indigo is going live from
the DJ console at Lenovo's retail outlet Binary Systems in the city. Instead of
the studios, RJs will go live from the 'Audio DJ console' between 7 am to 8 pm
through the week.

As part of the program there are contests lined up for every day - music
mixing, mock RJing, air guitar amongst a host of games to keep the crowd
entertained. The event will also hold contests to test participants on their
'Selling skills'. The lucky winner will be treated with a new Lenovo 3000 Y410
laptop featuring Audio DJ. Lenovo will also give away gift hampers through the
day.

The Lenovo and Radio Indigo audio DJ console set-up includes a DJ console
station atop a life-size model of the Lenovo audio DJ laptop.

Sharing his thoughts on the initiative, Harish Kumar Shetty, Chairman Binary
Systems said, "Such initiatives from the vendor not only helps in product
promotion, but also gives retail initiatives a big boost."

"Lenovo, in partnership with Radio Indigo, has conceptualized this
format to showcase the best of technology and music to excite enthusiasts in
Bangalore", said Prasanna Savnoor Rai, Country Manager, India Marketing,
Lenovo.

Geoffrey Thomas, National Programming Director - Radio Indigo said, "
Broadcasting from a life size laptop is much excitement for us and the city.
Lenovo's audio DJ laptop and Radio Indigo's international programming are coming
together to give Bangalore a whole new sound scape".

Enthusiasts can visit and experience the Audio DJ console at Binary Systems,
19D Imperial Court, Cunningham Road, Bangalore.