Lenovo twists distribution model

With the aim of capturing a larger market share in the Indian region and
therefore becoming aggressive in its marketing strategies, Lenovo has come up
with a unique distribution model in India. After appointing Redington, Ingram
Micro, Iris Computers and Neoteric Infomatique as its four national
distributors, Lenovo is now finalizing the names of regional distributors in
metros and in upcountry market across the country.

Key people in the industry associated with Lenovo business informed that each
of the regional distributors will have to select a respective national
distributor of their own choice and that partner will be logged in with the same
national distributors for at least a year. This implies that a regional
distributor has to do business with that particular national distributor only.