Lenovo unveils branded PCs in India

Lenovo unveiled its branded PCs aimed at the consumer and
small business segments in India recently. It also has plans to set up an
innovation center in the country this year and further build the Lenovo brand,
the Chinese PC maker announced.

The new Lenovo 3000 product family unveiled includes the
Lenovo 3000 Q, Lenovo 3000 H desktops, Lenovo 3000 J desktop series and Lenovo
3000 C series. The Lenovo 3000 Q and Lenovo 3000 H desktops are home PCs, while
J and C series are for small offices.

The company launched its C100 notebooks as well, while the
N 100 is likely to be launched early next month. The V 100, its ultra portable
wide-screen notebook, would be launched by the second quarter of 2006.

Lenovo also introduced an enhanced distribution model to
cover the whole of India by roping in regional distributors in addition to its
current five national distributors. The company is also aggressively targeting
tier II and III cities.

The company has changed its service and support
infrastructure and is bringing its 'Think' line of products — ThinkPad and
ThinkCentre PCs — under the 'ThinkPlus' program and serviced directly by
IBM. Its new range, the Lenovo 3000 family of PCs, will be serviced under the
'Lenovo Care' program, while RT Outsourcing and TVSE will service the
consumer PC (Lenovo 3000 Q and Lenovo 3000 H) range. IBM will service PCs for
the small business segment (3000 J and 3000 C).

Lenovo 3000 Q models are priced between Rs 55,990 and Rs
88,990. The price of Lenovo 3000 H models ranges between Rs 29,490 and Rs
39,990, while Lenovo 3000 J series is between Rs 22,490 and Rs 25,500. The
Lenovo 3000 C series notebooks come in the price range of Rs 35,990- 49,990.

The company's worldwide Sales Senior VP, Ravi Marwah
said, “India is the fastest growing emerging market in the world and the PC
penetration has the potential to increase seven times by 2010. We feel that with
our increased footprint and robust product portfolio, we would be able to
address every part of the market and grow aggressively.”

The company has signed Bollywood siblings Saif Ali Khan and
Soha Ali Khan to endorse its products. With the acquisition of IBM's Personal
Computing Division in May 2005, the new Lenovo has emerged as a leader in the
global PC market with approximately $13 billion annual revenue.

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