Lexmark launches ‘Printer Becho Printer Pao’

After its successful incentive scheme ‘Lexmark Becho Aish Karo’ launched
last year, Lexmark has announced a new scheme for Lexmark Premium Partners (LPPs)
— ‘Printer Becho Printer Pao’. The offer is valid for
the Lexmark Z605 entry-level inkjet printer for the period April 1 to June 30,
2004.

The scheme "Printer Becho Printer Pao" is
detailed as follows:

LPPs who purchase 5 units of the Lexmark Z605 will get a free Lexmark black
cartridge, LPPs who purchase 10 units of the Lexmark Z605 will get a Lexmark
Printer worth Rs 1,550 free, LPPs who purchase 20 units of The Lexmark
Z605 will get two Lexmark Printers and a black cartridge worth Rs 3,850
free and LPP’s who purchase 30 units of the Lexmark Z605 will get four Lexmark
Printers worth Rs 6,200 free

"Printer Becho Printer Pao’ will encourage
resellers to pitch our entry level printers with their customers as every sale
provides them with a huge margin opportunity as also a chance to standardize a
great value printer. We also aim to reach more to our potential customers with
our excellent products and build the Lexmark brand," notes PG Kamath,
General Manager, Lexmark International India Pvt Ltd (LIIPL).

To avail of this incentive, both new and existing LPP’s, resellers and
retailers will need to enroll with Lexmark and order stocks from Lexmark Diamond
Partners.