Lexmark records 121.9% growth in MFDs

Lexmark International India occupied the second position in the inkjet multifunction devices (MFD) segment growing sequentially by 532.1% and year-on-year by 121.9% for the last quarter of 2003 (OND 2003). According to an IDC report, this growth is attributed to the company´s channel activities in the first quarter (JAS) of 2003, which helped strengthen its foothold in the Indian market and consolidate its position in the last quarter of 2003. Further successful channel initiatives during OND 2003 resulted in robust growth for Lexmark despite a slack quarter.

"The key drivers for growth in this segment have been a great product range, successful channel incentives and end user promotions that have drawn customers to believe that Lexmark stands for quality and commitment to customers," says Lexmark International India Pvt Ltd GM PG Kamath. 

Lexmark´s range of inkjet All-in-One printers include the Lexmark X1150 entry level AIO, Lexmark X5150 and the recently launched Lexmark P3150 a personal digital photo studio for home users.

CYBERMEDIA NEWS 

MUMBAI