Lexmark to appoint dealers in North

Lexmark India is planning to foray into the Northern Indian market after establishing its dealer network in Southern and Western India. The company is planning to take forward its retail initiative. 

Lexmark GM PG Kamath says, "Our partners are doing much better now and the time has come to make our presence felt in other markets as well, starting with Delhi." It will foray in the Delhi market next month and is currently in the process of appointing dealers in the region. It will later move to nearby upcountry markets.

Lexmark currently has 100 Diamond partners and 300 Premium partners. Its marketshare in the printing market is still in single digits and the company intends to grow slowly and steadily and expects a double-digit marketshare by 2006.

After kicking-off the retail initiative in Bombay and Pune where Lexmark has around 30 IT retailers, it is now eyeing other markets. The company is now planning to move to Delhi, Chennai and Bangalore, especially in shopping malls. "We want to showcase our products in shopping malls, but because of thin margins it is not happening but soon it will become reality. We are in talks with several retailers," added
Kamath.

Rahul Gupta

Mumbai