'LifeStudio' the latest harddrive from Hitachi

With the new LifeStudio
family, launched by Hitachi Global Storage Technologies (Hitachi
GST), the company is breaking through the long-established confines
of the category and is delivering an external drive that combines
highly reliable storage and new levels of data protection with
content organization, management, socialization and navigation for
both local and online content.

The LifeStudio family,
offered in both portable and desktop models, creates an unprecedented
solution that seamlessly pulls in, organizes and protects the digital
content — photos, videos, music and documents, stored by the
consumer and unifies them with online digital content from social
networks, such as Facebook and photo sites, such as Flickr and Picasa
Web Albums. These important digital memories are laid out on a
stunning 3D visual wall, instead of files and folders, creating a
comprehensive and organized catalog of the user's digital life.
Redefining backup, consumers receive the benefits of both local and
cloud backup within one single application, making it easy to view,
download, and share protected cloud content from any Web browser,
anywhere.

“Our LifeStudio drive
starts where others stop,” said Robert Chu, VP-Asia Pacific,
Hitachi GST. “Our LifeStudio solution connects consumers to their
online and local content in a more intimate way than ever before. For
the first time, consumers truly have an integrated experience — one
solution to find, view, protect and relive their digital memories.
This is a huge milestone for our category.”

"Personal storage
solutions have become an integral part of a consumer's digital life
in terms of providing simple storage and backup," says Liz
Conner, Senior Research Analyst, IDC. "Pushing these boundaries,
Hitachi's new LifeStudio drive brings an innovative approach to the
market, addressing how consumers organize, navigate and relive
digital memories, seamlessly across multiple digital devices and
online sites. Coupled with Hitachi's local and cloud backup
strategy, end-users truly have an all-in-one solution to help manage
their digital life,” Conner further added.