Logitech charts out channel strategy

Logitech Electronic India has chalked out a strategy to enhance its
engagement with second tier resellers, PC assemblers and system integrators (SI)
across the country. The biggest initiative within this strategy is the launch of
the 'Bank with the Swiss' program, which will be till March 12, 2005. Under
this program, every reseller who buys Logitech products from Logitech registered
Dealers (LORDs) would get guaranteed as well as lucky draw-based awards on
completion of 'bundles specified'. To invite participation from each of the
over 10,000 such tier two partners - Logitech has kept the bundle size as small
as just 10 keyboards and mice each and a single webcam (Labtec or Logitech)
apart from the newly launched speakers (Labtec and Logitech) and gaming devices.

Moninder Jain, Country Manager, Logitech Electronic India said "'Bank
with the Swiss' program is the first time we are launching a national program
for engaging tier two resellers. Having such levels of engagement is possible
now as we have a full team of sales and channel managers in place to cover the
country."

It's part of their new philosophy of 'Closer to Channel, Closer to
Customer'. He further added that it plans to increase its sales of cordless
mice, cordless desktops (mice-KB combo pack), webcams and gaming by almost two
times in the next few months.

The strategy would leverage on the relationships of its tier one partners -
LORDs that it identified through the Land of Logitech Program and some special
offers in January 2005. Another key element would be dealer meets across 14
locations.

With the price repositioning and octroi absorption, Logitech and its
distributors (Ingram/ Rashi/ Neoteric) are further helping the channel promote
and earn from these products. He also commented that this move will help
partners sell more, make quality affordable to more and more consumers combined
with the recent announcement of increased warranty. It also announced its plans
to host exclusive dealer meets across 14 locations where LORDs and their key
tier two partners would be invited for an exclusive glimpse into future
initiatives.

CI NEWS BUREAU