Mahavir to distribute NU products in TN

Chennai: Chennai-based Mahavir Computer Spares has been appointed as sub-distributor for NU Products in Tamil Nadu.

The new addition complements Mahavir's wide range of products. The company is planning to promote the products through its resellers at places where lifestyle products are sold.

"We are known for our leadership in niche products in the multimedia space. The latest addition proves that our multimedia portfolio is ever-expanding and shows our commitment to bring the latest technology to our customers," said MC Jain, CEO, Mahavir Computer Spares.

The company is targeting dealer segment and has key focus on lifestyle products. It has generated lot of inquiries through EDM blast and is in talks with about 80 partners to market the products.

"We have sold some products to the end-users and the response is very good. Portable DVD players, MP3 players and digital photo frames are the key attractions," noted Jain.

The new additions include portable DVD player with screen that can be mounted on cars, slot-in DVD writer (internal/external), slim DVD recorder, external Blu-ray writers, waterproof MP3 players, and digital photo frames.

Rajeev Kumar, National Sales Manager, SHIBA, the national distributor for NU Products said, "NU products are unique and best in quality. We were looking for a sub-disti who can make the customers aware of the products in terms of quality and technical efficiency. We decided that Mahavir, which has a strong foothold in the southern region in the multimedia space."