Manage Customers With Ease

Cybage Software, a Pune-based software provider, was finding it difficult to
manage its growing list of customers. The senior management of the company
needed to find a much more efficient process to maintain the company's
double-digit yearly growth rate. In addition, there were growing concerns about
the security of customer information. The company needed to track

and consolidate sales leads and opportunities from a growing market database,
obtained through the Internet, cold calls, or teleconferences into an accessible
and shared database.

Pune-based Ambit Solution deployed ACT! Premium by Sage, to help Cybage in
managing the customer base. This deployment helped Cybage serve the purpose. A
panel of IT and sales/marketing professionals at Cybage evaluated various
contact management and CRM solutions as well as a proposed in-house solution.
Some of the solutions were too complex in functionality or difficult to
implement. Others came with high costs or complicated licensing models.

Eventually, the panel chose two ACT! Solutions that include ACT! Premium for
work groups for the marketing team and ACT! Premium for Web for the mobile sales
team. This helped in creating a total integrated solution where users could
access information easily, prioritize work schedules, and access and report on
opportunities. ACT! also resulted in simple deployment and customization, strong
backup capabilities, flexible reporting, and low total cost of ownership (TCO).
"The solution has helped the team immensely. With ACT!, we get to work on a
synchronized database, and therefore are able to eliminate a lot of rework. It
has helped track leads, ensure timely follow-up, and access information
associated with a contact or company quickly and more efficiently," explained
Amit Gajwani, Director-Business Development, Cybage Software.

Cybage needed a strategic partner to help implement, deploy, and customize
ACT! to suit their needs. Ambit Solutions assured of seamless migration of
multiple databases into the solution, and reduction in deployment time. It
helped in aligning IT with business imperatives across the sales cycle
decisions.

Jenit Ramaiya, Director, Ambit Software said, "After the initial deployment
of ACT! Premium for work groups and ACT! Premium for Web, Cybage worked towards
importing existing data into ACT!, and also provided training to end-users on
the new solutions. ACT! was further customized to support specific industry and
business needs."

The task executed

The migration to ACT! helped improve sales cycles and enhance prospect and
customer management at Cybage. It also helped senior management track the top 10
prospects per sales person, resulting in the creation and management of an
efficient pipeline. The management team is now able to forecast sales revenue
more accurately. The team is able to leverage the advantages of real-time
customer data to provide quality service. The company has achieved nearly triple
digit sales growth even when the industry was experiencing a sluggish growth of
just 20 percent. In total, the solutions have helped synchronize efforts between
field sales, inside sales, marketing, and management.

Amrita Tejasvi

amritat@cybermedia.co.in