Mediaman steps up distribution alliances

Mumbai

July 31, 2008

Mumbai-based Mediaman Group of Companies has gotten into a slew of
distribution tie-ups. It has signed up Swiss Travel Products as its exclusive
national distributor and has also partnered with ESET for its ESS anti-virus
software. Besides this, Mediaman is also going to announce two more partnerships
of which one will be with a gaming software company, shortly.

Swiss Travel Products has laptop bags, accessories universal power chargers,
USB chargers, travel pouches, etc in its product portfolio. “Since Mediaman is
already reaching out to the telecom channel, due to its tie-up with Transcend,
this new product line will be another value-add to its dealers,” said Dushyant
Mehta, CEO, Mediaman Group of Companies.

He further added, “There is a huge market for laptop bags and accessories
in India. Right now, most customers have to buy either low-quality, low-priced
products or very high-end expensive ones. There is nothing for the discerning
buyer, which offers quality at not very high premium. This is the gap I want to
address with Swiss Travel Products.”

This is also the first time that Mediaman has gotten into the distribution of
software products. When asked why he is getting into this line, Mehta quipped,
“I have been in the hardware business for more than 17 years now. I see great
opportunities in distributing software, because we already have a good channel
network and we also know how to push 'not so known brands' in India.”