MGE Office Protection Systems ties up with APW for racks and accessories

Pooja Sharma

New Delhi: In a bid to strengthen its foothold in India, MGE Office
Protection Systems, the new brand for marketing MGE UPS Systems has very
recently tied up with APW for racks and accessories. With this tie-up the
company will be selling APW racks along with their UPS Systems.

It may be noted that the company forayed into the Indian market six months
ago and had appointed Mumbai based LIPI Data Systems Limited as their
distributors. The company is now planning to tie-up with more than 2000 channel
partners to push forth its products including single phase UPS Systems and surge
suppression products.

Talking about this tie-up Rahul Sikka, Area Sales Director ME, Central Asia
and SAARC, MGE Office Protection Systems said," In addition to selling our
products we also wanted that the end-users be given the best of the services and
since LIPI has more than 100 branch offices and 60,000 satisfied installations
across India, we appointed them as our national distributor."

Elucidating about the product Sikka said, "We are giving 900 watts as
opposed to 500-800 watts that most competitors offer. We will charge 15-20
percent premium on these products which will only be a minimal cost to the
end-user." He further elaborated that awareness about power products was not
very high in India. "India as a market is a huge challenge and thus we will
have to work to educate the customers more about the features and offerings we
have in store," opined Sikka.

MGE Office Protection Systems is a French company and has recently been
acquired by Eaton Corporation. With this acquisition, Eaton has become the world's
second largest manufacturer and supplier of single phase UPS Systems. The
company already has a plant in the country, which is located in Baddi, Himachal
Pradesh.