Microsoft designs attractive promo for gamers

Pooja S

New Delhi

October 9th, 2007

With gaming fever fast catching up with consumers in India, Microsoft is all
set to offer gamers with a good experience. It will roll out its new gaming
promotional promo that commences from 10th of October and will witness Microsoft
selling its products through existing retail partners, tie up with cyber cafes
and online promos.

Elaborating on the same, Geetha KB, Product Marketing Manager, CPXG,
Microsoft, India said as part of its 25th year celebrations, Microsoft has
decided to target as many gamers as possible and the promo has been effectively
designed bearing the same in mind.

Microsoft already has an existing chain of retailers and 45 of these
retailers will be shortlisted to sel the products. It has created three bundles
for end users. The first bundle will have Recluse gaming keyboard and Habu
mouse, the second bundle will have a Recluse gaming keyboard and a Side Winder
mouse and the third bundle would include Side Winder Mouse and a Life Cam VX
1000.

The first bundle will save a customer Rs 2,521, while the saving on the
second and third bundles would be Rs 2,798 and Rs 1,891, respectively. This
aside, customers will also get free gifts that includes Xbox 360, Microsoft
Century flight etc.

Microsoft has tied up with cyber cafes in eight cities and will work with
them to further the concept of gaming. These partners will enjoy a margin of 8 %
to 9% for popularizing several games and Microsoft's Products. On the online
tie-up Microsoft is working with Zapak mail, Rediff, Tech 2 and Yahoo to flash
promos of the gaming products. Consumers interested in buying the products will
click on the flash and will then be directed to the landing page where they can
find the details of the products along with payment details as well. The online
promo will start from 10th of October and will continue to exist till 10th of
December.

“Through this strategy, we not only wish to create awareness about the
products but increase our visibility apart from targeting the end-customers,”
added Geetha.