Microsoft Hardware to reach out to partners across 25 cities

New Delhi: Microsoft Hardware announced a new channel initiative, a
25-city dealer meet, to reach out to channel partners across India. The meets
will showcase and create excitement around newly launched products and offers.
The events will serve as a platform to share the plans for 2009 in addition to
imparting training to channel partners about the new Microsoft technologies.
Those attending can expect an exciting range of spot offers.

"Channel partners are Microsoft Hardware's interface to consumers and hence
very important to the company's growth plans. These dealer meets are aimed at
ensuring that our partners have sufficient knowledge, information and motivation
to be able to ensure optimum returns over the next year," said Ashim Mathur,
National Marketing Manager-Entertainment and Devices Division, Microsoft Corp
(India).

The objective of dealer meets will be twofold-first, to strengthen partner
relationships, and second, to bring more dealers into the fold of Microsoft.
With its vast footprint across India, Microsoft Hardware currently reaches out
to customers through a robust network of 6,000 partners across 110 cities and is
expected to reach 125 cities in the near future.

"These dealer meets equip our partners with the right information that will
help consumers make informed decisions while buying computer peripherals," said
Mathur. "Microsoft Hardware takes its commitment to its partners seriously and
constantly strives to make available the best products and offers to ensure that
a win-win situation is always a possibility," he added.