Microsoft launches Microsoft Dynamics AX for Retail

href="http://www.dqweek.com/Microsoft-rejigs-channel-structure">Microsoft
India announced
the launch of Microsoft Dynamics AX for Retail, a focused offering
for the retail sector in India. This solution offers a consolidated,
integrated system that promises the capabilities of a stronger
profitable retail supply chain and connected retailing to
significantly reduce business complexities.

Microsoft Dynamics AX for
Retail brings for enterprise and midsized specialty retailers a deep
level of integration across point of sale, store management, supply
chain, merchandising and financials, to deliver business productivity
while enhancing customer service through a single integrated
solution. “With key industry verticals such as retail evolving
aggressively, customized vertical solutions have become a huge
differentiator. Microsoft Dynamics AX for Retail is a single,
end-to-end solution that drives visibility across the organization
enabling Indian retailers to reduce complexity, react quickly, seize
new opportunities, and build customer loyalty, all of which are vital
in today's evolving retail environment” said Subhomoy Sengupta,
Group Head, MS Dynamics India.

This solution offers out
of the box integration allowing complete control of data flows across
the organization. Real-time connectivity allows customer data and
loyalty transactions to be immediately captured and shared across the
organization; while real-time inventory lookup and visibility to
inventory movement provides critical information to enhance customer
centricity. “With so many digitally empowered consumers, retailers
are being challenged to operate faster and smarter across their
organizations to achieve deeper customer loyalty and maintain a
competitive edge,” said Kirill Tatarinov, Corporate VP, Microsoft
Business Solutions. He also added “To address these challenges,
retailers need to adopt what we call a 'Connected Experience for
Retail' which Microsoft Dynamics AX for Retail essentially will
enable.”

The architecture and
innovation that remain core to Microsoft Dynamics AX for Retail
provide extensibility and a high degree of interoperability, so the
solution and can adapt and grow with your business. When added to
powerful infrastructure components like Windows, Sharepoint, SQL,
Office as well as innovations Surface; TAG; Mobility on Windows,
retailers are agile and empowered in their business. Further, this
offering is supported by global retail partners who can customize the
solution to fit specific customer needs.

A key strength of
Microsoft Dynamics is its partner ecosystem. Microsoft Dynamics AX
for Retail provides a solid, scalable foundation for the retail
environment, combined with a rich partner ecosystem that will deliver
customer-specific configuration and implementation services. Microsoft
is working with both globally and regionally-based ISVs on
integrating to the Microsoft Dynamics AX for Retail solution. Also,
by offering an industry specific platform, partners (VARs and ISVs)
have an opportunity to create deeper vertical functionality for
retailers, more easily and at lesser cost.