Millions of game fanatics around the globe came together for the televised
unveiling of the Xbox 360. It is a future-generation game and entertainment
system from Microsoft. An audience of millions watched 'MTV Presents: The
Next-Generation Xbox Revealed' as celebrities, professional athletes,
musicians and Xbox officials took the wraps off the system.
The system's design features a breakthrough wireless controller and an
array of Faces, interchangeable faceplates that let gamers personalize their
console. The unveiling spotlighted some of the groundbreaking games in
development for the Xbox 360 and advancements for the Xbox Live service.
"With the first generation of Xbox, our ambition was to change the way
people think about video games," said Robbie Bach, Chief Xbox Officer at
Microsoft. "Starting with Xbox 360, our ambition is to transform the way
people play games and have fun."
The games that captured the color, drama and fun of high-definition gameplay
at the MTV unveiling included 2K Sports' 'NBA 2K6'; Activision Publishing
Inc's 'Call of Duty 2' and 'Tony Hawk's American Wasteland', along
with id Software's 'QUAKE 4'; Electronic Arts' 'Madden NFL 06,'.
Other games were 'Need for Speed Most Wanted' and 'Tiger Woods PGA TOUR 06';
Majesco Entertainment's 'The Darkness'; Microsoft Game Studios' 'Perfect
Dark: Zero', 'Kameo: Elements of Power,' 'Project Gotham Racing 3',
'Gears of War'; THQ Inc's 'Saint's Row'; and Ubisoft Entertainment's
'Ghost Recon 3.'
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