Modern Properties selects Sage India's ACT

Sage India announced that Modern
Properties has selected ACT by Sage as their contact and lead
management solution. The company was looking for a CRM solution which
could provide a complete overview and prospects of the customer in
terms of their contact details, communication and interaction
history, maintain inventory of various properties and at the same
time give the sales executive the ability to stay on top of their
daily schedule in terms of their daily activities and tasks. Modern
Properties is currently using a 20 user pack of ACT Premium.

Prior to implementing ACT, excel
sheets were used to maintain customer and sub broker database, which
proved to be a cumbersome affair because searching for the right
property as per custom requirements became very difficult. ACT
maintains a complete property master and provides a powerful search
mechanism enabling the executive to search for the most apt property
as per the buyer's needs based on metrics like budget, location, time
frame. It also solves the purpose of buying, selling or renting.

ACT allows the user to log and track
each inquiry till the closure. Using the contacts module it is
possible to record all requisite information like demographic details
and details in relation to purchase, sale or renting of the property.
The activity module enables users to schedule activities such as
follow-up call, document submission and site visits for each inquiry
and set reminders through pop-ups to ensure that no inquiry is left
unattended. The Swiftpage tool allows the user to send personalized
mass emails relating to newsletters and property updates and gives
the ability to track bounces, click through rates and unique open
rates.