Moser Baer forays into peripheral biz

Leveraging on its existing product portfolio, Moser Baer has ventured into
the business of PC peripherals. The company has introduced three sets of
different products that include USB drives, memory cards and optical disc drives
in the market and more are scheduled to be introduced in a phased manner.

Moser Baer has already tied- up with two national distributors-Salora
International and Neoteric Informatique. LCD, TFT monitors and external hard
drives will be distributed by Neoteric while Salora will look after the
distribution of the other products. The company has also tied up with service
center of Neoteric F-1 for ensuring warranty of the products. Neoteric has 70
service centers spread across the country.

Moser Baer had introduced USB drives in the beginning of this year, which was
sold in the market through the stationery sales division of optical media devise
segment. The company has now decided to market the product through the IT
channel.

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Amrita Tejasvi