MS unveils new Partner Network

Keeping the target of providing a leveraged growth opportunity to the small
and medium enterprises (SMEs) in India, Microsoft is spreading out specific
message for them to be more competitive and be at par with global players by
adopting tools like integrated messaging platform, web presence, SaaS and
business application tools like CRM.

In her first visit to India, Allison L Watson, Corporate VP-Worldwide Partner
Group, Microsoft Corporation is excited to build a stronger partner community
that is equipped to offer the latest Microsoft technology to ME customers.

“Firstly, we are messaging out five things to the SME customers are that they
have access to integrated messaging platform that provides them connectivity at
all level. Secondly, in order to be more productive, they shall adopt video
teleconferencing to connect across the cities and markets. Thirdly, they possess
great web presence to get new customers and to get them identified as a better
company. And once they have web presence, they grow in CRM space where the
customers are connected for more sales opportunities and utilize the latest
technology of hosted application through software as a service module,” defined
Watson.

“We have expanded from six cities to 15 cities and have recently tied up with
three new distributors. We also signed up with 40 new sub-distributors.
Microsoft ensures that it has strong partnership with these distributors who are
present in every city of the country. We have partners for specific market and
have enrolled small partners for regional level and large partners like Wipro,
TATA for bigger accounts,” added Watson.