NEC India establishes Strategic Alliance with Cadensworth India

NEC India has formed a strategic alliance with Cadensworth, a solution based distributor in technology space in India to distribute, install and support NEC's private network solutions.

The strategic alliance was established with a view of strengthening NEC's presence in the enterprise segment. With this strategic arrangement, Cadensworth will offer NEC's Key Telephone Systems, PBX and IP PBX systems through its extended network in metros as well as the tier II markets in India.

Commenting on the alliance, Zubair Alam, GM, sales and marketing, NEC India said, "Our vision is to drive the ONE NEC approach to empower our customers with holistic IT and networking solutions to meet their display, communication and security needs. With this vision in mind, our go-to-market strategy aims to reinforce volume sales with strong focus on expanding our reach to new segments and markets. We are pleased to have Cadensworth, as a strategic partner of NEC India for the Private Networks Solutions division. With Cadensworth, we hope to cater to the growing demand in the enterprise sector and the tier II market in India"

Through this alliance NEC will leverage the entrenched reach of Cadensworth to reach out to the tier II segment with its best in class solutions to help enterprises adopt technology to improve their operational efficiencies. Cadensworth will be able to meet customer requirements of superior quality and durable products and solutions that can help enterprises reduce their total cost of operations.

On the occasion, Vishal Shaparia, VP, Cadensworth India said, we are excited to add a leading brand like NEC in business communication solutions portfolio. With this, we are well positioned to cater to a broader base of channel partners by leveraging the extensive portfolio of NEC products. Cadensworth now can provide comprehensive communication infrastructure that meet the evolving needs of enterprises across industry verticals. Cadensworth will also provide value-add services including Pre and Post-Sales support, marketing and lead generation.

Having Cadensworth on board demonstrates its partner strategy which revolves around quality selection to bring about mutual growth. Initiatives for partner training to upgrade skill sets, development of market fund initiative to conduct co-branded marketing activities and fund channel resources to positively impact sales are conducted consistently.

In recent times NEC has added substantial breadth to its partner ecosystem, gaining a pan-India presence across 50 cities and maintaining more than 600 channel partners through national distributors, while increasing the number of system integrators to address the needs of large enterprises across verticals.