Neoteric Infomatique : High On Tie-ups

Neoteric Infomatique was on a brand addition overdrive in FY' 2008-09. At a
time, when most other distributors were shying away from signing up with more
principals, the company added no less than seven hardware companies to its
kitty.

Earlier this year, Neoteric also became a distributor for Microsoft's
Operating License Products business. Since the vendor's other two national
distributors had stopped billing due to the prevailing confusion around software
taxation, this worked in Neoteric's favor as partners promptly started placing
orders with it.

These moves seemed to have a positive effect on the company's topline which
grew 35 percent from Rs 603 in FY' 2007-08 to Rs 812 crore in FY' 2008-09.

During OND and JAS quarters of FY' 2008-09, keeping the economic slowdown,
fears of recession and major slowdown within the IT industry in mind, the
company focused on consolidation and fundamental issues like strengthening its
profits by recovering credit and planning inventory appropriately.

It also renewed its focus on channel activities and had more contact
programs. With several more brands in its portfolio, the company made a
conscious effort to engage with partners in smaller cities. This lead to the
creation of its Xplore and Evolve series of roadshows, with a focus on B, C and
D-class cities. It also partnered with vendors like Wacom to have training
program for partners across the country.

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SILVER CLUB RANK (2007-08): 10
PROFILE
CEO: Paras Shah Start-up year: 1997 Employees: 417 Collaborations: Acer, Alcatel Lucent, Apple, Avocent, BenQ, Brother, Edimax, Gigabyte, Hitachi, HP, Imation, Iomega, Kingston, LaCie, Lenovo, Logitech, Matrox, McAfee, Moser Baer, MSI, NEC, Numeric, Samsung, Umax, Wacom, Western Digital, Wipro Address: 21/A Film Center, 68 Tardeo Road, Mumbai - 400 034 Tel: 40859600 Website:www.neoteric.co.in
HIGHLIGHTS Started Xplore and Evolve series of road shows Signed several new brands like Edimax, Gigabyte, Kingston, McAfee, NEC, Numeric, Western Digital and Microsoft for OLP business

The company has a strong presence in West and South which contributed almost
30 percent each to its overall turnover. North followed at 28 percent, while the
remainder came in from the East. Neoteric has more than 36 sales and service
offices as well as warehouses in almost all states. It has over 7,200 channel
partners including VARs, SIs, corporate partners, retailers and other categories
of channel under its fold.