New promotion scheme from i-Ball

Ravish Khapra

Mumbai

January 14th, 2008

From January 13th onwards, i-Ball is offering a scheme whereby anyone can
exchange their old mouse of any brand, in any condition and get a new i-Ball
Laser Precise mouse for Rs 399 only. Under this scheme, the old mouse can even
be a non-functioning mouse.

Sandeep Parasrampuria, Director, Best IT World who owns the brand i-Ball
said, "This offer will last till February 14, Valentine's Day. We selected
February 14, as this is a well-known day and also because we wanted to have a
limited period offer. We want to promote i-Ball Laser Precise mouse and want the
customers to experience the laser technology in which i-Ball is a pioneer in
India."

This offer will be available at all leading outlets across the country. i-Ball
plans to promote this offer by displaying hoarding across various outlets.
Parasrampuria added, "In comparison to an ordinary mouse, a laser mouse is
much more user-friendly. After using this mouse, customers will not feel like
using their regular mouse. We want the customers to experience the laser mouse
for themselves and come to a decision."