CrowdStrike & Dicker data unite to modernise SMB cybersecurity across JAPAC

Small and medium-sized businesses (SMBs) are increasingly the target of sophisticated cyberattacks, yet they often lack the budget and specialised personnel to defend themselves. At the JAPAC Partner Symposium in Da Nang, CrowdStrike announced a major strategic shift to close this gap: an expanded distributor-led MSSP go-to-market strategy.

By partnering with regional giants like Dicker Data and Otsuka Corporation, CrowdStrike is making its Falcon platform more accessible than ever, enabling an "aggregation model" that lets partners onboard and manage security services for SMBs at scale.

The "7-to-1" profitability engine by Falcon

For the channel ecosystem, the expansion isn't just about security; it's about a massive business opportunity. Research from Canalys validates that for every USD 1 of Falcon platform sales, partners can generate up to USD 7 in services revenue. This "services-led" approach makes the CrowdStrike ecosystem a primary driver of profitability for regional ICT partners.

Simplifying security for the AI era

The distributor-led model addresses the three biggest hurdles for SMBs: complexity, cost, and talent shortage.

• Scalable Onboarding: Distributors like Dicker Data can now recruit and activate MSSPs quickly through flexible marketplace billing.

• Integrated Protection: In Japan, Otsuka Corporation’s "Rakuraku EDR Premier" service combines the Falcon platform with SOC support services, allowing SMBs to "set and forget" their security.

• AI-First Defence: The Falcon platform uses edge AI to stop threats in real-time, providing enterprise-grade defence that runs autonomously on-device.

Leadership perspectives

“Distributors and MSSPs are pivotal to scaling CrowdStrike’s reach... Together with our partners, we are expanding access to the AI-powered protection that enables organizations to stay focused on their core business,” said Jon Fox, Vice President of Channels and Alliances, CrowdStrike JAPAC.

Vlad Mitnovetski, COO of Dicker Data, highlighted the urgency for SMBs:

"Cybersecurity continues to be a key growth driver... many SMBs need access to additional capabilities to defend against modern threats. Together with CrowdStrike, we’re enabling MSSPs to deliver AI-powered protection that helps businesses strengthen security and reduce complexity."

Conclusion

CrowdStrike’s move in JAPAC is a clear recognition that the next frontier of cybersecurity growth lies in the "unprotected middle." By empowering distributors to recruit and manage specialised MSSPs, CrowdStrike is ensuring that AI-powered protection is no longer a luxury reserved for the Fortune 500, but a foundational tool for every growing business in the Asia-Pacific region.

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