NEXT 25 DISTIS: INTERNATIONAL MARKETING COMPANY

The growth for
this Kochi based partner came mainly from its major vendors, Dell
(consumer products) and Sony (notebooks). It opened 3 Dell exclusive
stores in Calicut, Thiruvananthapuram, and Kochi, and also appointed
upcountry partners to support Dell's ambitious expansion plans.
Dell's smartphones business however did not contribute as expected.
In order to reduce its dependence on the major vendors, IMC expanded
its portfolio by adding Epson (printers) and Tally (software).

The company
however plans to foray in a big way into smartphones and tablets. It
is a big name in Kerala today with a network of more than 300 dealers
and 200 customers including the likes of Cochin Ship Yard, Catholic
Syrian Bank, Federal Bank, Kerala Police HQ, BPCL Kochi Refineries,
Joy Alukas, Keltron and High Court of Kerala amongst others. During
FY11, IMC had 17 direct sales persons, 7 focussing on end customers,
and 10 focussing on resellers. Sales operations were spread
throughout Kerala.