NEXT 25 SPs: BLOOM ELECTRONICS

BLOOM
ELECTRONICS

Partnering
with best brands and pre-planned focus on the market were the reasons
behind the growth of Bloom Electronics. The strategy whereby every
alternate
year is dedicated for consolidating the growth attained in the previous
year
paid off fully for Bloom. While dealing
with huge volumes, the other major challenges were maintaining supply
chain
management and payment collection. One of the major highlights during
FY11 was expanding the business in the central region of Tamil Nadu
by inaugurating a new branch at Trichy. To meet the expectations,
Bloom has strengthened its sales team. Even though the running fiscal
is not at the expected level, the company is not strategizing new
plans for this fiscal but consolidating the growth attained in the in
FY11 so as to make FY13, an year of growth.