Now buy condoms online

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Are you among the large number of people, who are
shy,
hesitant and embarrassed to buy condoms from the nearby pharmacy or
general
store?  Then certainly, CondomKing.in is
the portal that you should check out. It allows customers to buy
condoms and
contraceptive products online and also delivers it at homes in just
four
working days. The site offers a wide range of condom brands for men and
women.
CondomKing.in is the brainchild of healthcare business expert and
entrepreneur
Ramesh Srinivas, Bonne Sante Healthcare's founder and President, based
in France.

Srinivas' firm has been selling healthcare
products such as
condoms, contraceptive items and accessories in 26 countries in Europe
and other regions for the past seven years.
However, it took three years to ideate a unique business model and
approach for
India
that finally shaped as CondomKing.in, launched on November 3, 2010.
About the model and approach, Srinivas says, “People in
Europe and US are highly literate and informed but it's not the case in
India. The
users here are not well informed and they are unaware its proper usage,
various
types, benefits and other details.”

Through this platform, CondomKing wants to create
a critical
mass of informed users or customers. This apart the site also has the
support
of an advisory panel of doctors, sexologists and experts to address the
customers' queries and health problems. The site has two dedicated
service
personnel to help and support customers' queries. Also, the customers
can
interact with the advisory panel via emails and online chats with voice
and
text support. “No other site is providing and explaining such
information about
condoms and contraceptive products to users,” claimed Srinivas. Like
any
e-commerce portals, first the customer has to register with the site in
order to
place an order and make payment via credit/debit cards, net-banking or
via
PayPal. Subsequently, the customer's order is forwarded to the
respective
condom companies, which processes it delivers the order at the
customer's
residence with the help of courier service in four working days.

 For secured online payments gateways, the
company has tied
up with HDFC Bank, TechProcess Solutions and PayPal. At present any
customer
can place a minimum order of Rs 195 per brand. However, Srinivas
stressed, “In
the next 18-20 months, I want to bring down the cap on price-order and
also
reduce the delivery time to 48 hours or 2 working days.” According to
Srinivas,
the condom and contraceptive product market in India is worth around Rs
250 to 300
crore and growing at 10 percent annually. “Out of such a big Indian
market, a
miniscule of less than 0.02 percent contraceptive products are sold
online,
which is very pathetic compared to other countries and markets,” argued
Srinivas. And that is what gives him confidence that he would be able
to make
hay when the sun shines.