Oracle to support Aditya Birla Retail's growth in India

New Delhi

April 6, 2008

Oracle has announced that Aditya Birla Retail, a part of Aditya Birla Group,
has selected Oracle Retail merchandising, planning and supply chain applications
to help drive its retail growth plans in the country. Aditya Birla Retail has
aggressive plans for the retail space and plans to set-up a number of formats
under the 'more' brand. Aditya Birla Retail chose Oracle Retail applications
over competing products including SAP. One of the key reasons for selecting
Oracle Retail applications is that they offer the flexibility to support
multiple store formats.

The company's plan to transform Indian retail sector will be supported by a
strong IT backbone built on Oracle Retail applications. Aditya Birla will also
use Oracle Financials, part of the Oracle E-Business suite, as well as
infrastructure software including Oracle Fusion Middleware and Oracle Database.

“We want to offer our retail customers the best choices and our IT
backbone, of which Oracle Retail applications are key components, will help us
do that. Oracle Retail applications will support our different store formats and
help us rollout our new stores faster,” said Sumant Sinha, CEO, Aditya Birla
Retail.

“Aditya Birla Retail's aggressive growth plans present an exciting
opportunity for us to put to use, our world leading Oracle Retail applications,”
said Mukesh Mathur, Director and Business Head, Oracle Retail India. “Aditya
Birla Retail's IT infrastructure will help set a benchmark of using IT for
customer acquisition and retention in the Indian retail industry,” he said.

The Indian retail sector, which is the fifth largest retail destination
globally, is estimated to grow from $330 billion in 2007 to $427 billion by 2010
and $637 billion by 2015. Simultaneously, organized retail, which presently
accounts for four percent of the total market, is likely to increase its share
to 22 percent by 2010.