Oracle unveils application for retailers

New Delhi

June 20, 2008

In response to the dramatic transformation happening in the retail industry,
Oracle announced the availability of Oracle Retail Release 13, an integrated
suite of software applications for insight-driven retailing.

Oracle Retail Release 13 enables retailers in key vertical segments-including
fashion, grocery and hardlines-to drive more profitable customer
relationships.

Oracle Retail Release 13 helps retailers transform customer-shopping
experiences by providing embedded retail intelligence that enables merchants to
make better decisions from the supply chain to the stores. For example, the
supply chain management capability in Oracle Retail Release 13 links the supply
chain from supplier to consumer to help merchants more effectively utilize their
capital to provide the right products in the right stores to satisfy consumers,
while avoiding unnecessary inventory purchases.

Oracle Retail Release 13 provides an industry standards-based platform that
enables retailers to leverage existing IT investments and accelerate business
performance with agility, flexibility and cost effectiveness. This helps
retailers create short-term value, while pursuing long-term growth and renewal.

Information is key to helping retailers make insight-driven decisions about
localized merchandising, optimized assortment plans, store layouts and pricing.
Oracle Retail Release 13 helps deliver measurable returns across the entire
retail enterprise including stores, merchandising operations, merchandising
planning and optimization, and supply chain management.

“The retail landscape is transforming such that traditional avenues of
value creation alone are no longer viable. To survive, retailers must find new
approaches to grow and to increase shareholder value. Delivering Oracle Retail
Release 13 marks an important milestone in our ongoing commitment to help
transform retail and deliver measurable business value to our customers,” said
Duncan Angove, GM and Senior VP, Oracle Retail.

“In preparing Oracle Retail Release 13, we dedicated considerable resources
to identify the greatest opportunities for retailers across grocery, fashion,
hardlines and emerging markets to deliver near-term value to their business. We
believe this creates a unique and compelling value proposition for customers,
especially when matching these best-in-class applications with our leading
infrastructure software. Oracle Retail Release 13 provides the means to enable
insight-driven retailing and fulfils our promise to deliver the industry's
most complete, integrated retail application suite,” said Dave Boyce, VP-Product
Strategy, Oracle Retail.