Orient Technologies : Playing It Safe

Foreseeing a slowdown in times of economic recession, Mumbai-based Orient
Technologies relied on main­taining their existing business portfolio. The
company strategically refrained from any new vendor tie-ups and resisted
experiments to present and position new technologies in the market for
customers. Orient Technologies wisely used the 'slack' business period to build
on the technical skill-sets of its people.

The company practiced cost efficiency by working out a franchisee model with
various partners (at locations where it did not have offices) to provide service
to their customers on a revenue-sharing model. Currently, with 27 franchise
offices in India, it has ensured better customer support too, without any
attached overheads.

The company also deployed multi-crore projects around virtualization, data
archival and network re-architecture for leading MNC and domestic companies.
Some of its high-profile clients include Barclays Bank, Glenmark Pharmaceuticals
and ACC. SMB can be considered as the biggest customer vertical as it accounted
for 35 percent of business. This is followed by BFSI which resulted in 24
percent of business and education and the pharmaceutical and manufacturing
sector, each of which contributed about 11 percent business. This fiscal, the
company will be implementing its own ERP—Microsoft Navision Business Essential.
It has also set a target to foray into managed services by October 2009.

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SILVER CLUB RANK (2007-08): 21
PROFILE
CEO: Ajay Sawant Start-up year: 1997 Employees: 500 Collaborations: HP, IBM, Citrix, Oracle, Microsoft, Veritas, Network Appliances, Cisco Address: #2-3, Niraj Industrial Estate, Off Mahakali Caves Road, Andheri (E), Mumbai - 400093 Tel: 67158888 Website:www.orientindia.com
HIGHLIGHTS Achieved ISO 9001:2008 certification Did business worth Rs 7 crore in facilities management services