“Our current focus area includes developing a new set of channel partners in the IT/ networking domain”

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style="font-weight: bold;">With regard to the telecom
products, what has been Matrix's market development strategy in
India?

Matrix has a strong
presence across the country, with more than 400 channel partners and
is growing stronger each day. The market development strategy focuses
mainly on new verticals to expand our reach further. We are now
targeting specific and unexplored market segments including the
government and defence sectors. We are also focusing strongly on
different segment of users such as SME and SOHO. We believe that
bringing solutions and targeting needs of particular segment of
customers are the key strategies for long term.

style="font-weight: bold;">Where would you position
Matrix's telecom products amongst your competitors in the Indian
market? What are Matrix's differentiators?

When you talk about
telecommunications, Matrix is a premier name among the players, with
a fullfledged production capacity and in-house research and
development center. The Indian player is in strong competition with
multinational players and has created a powerful branding for itself
even at the international platform. With more than 2 decades now,
Matrix products have earned tags of performance, a value for money,
and substance.

style="font-weight: bold;">In the telecom domain,
what are the company's key focus areas or sectors?

The key focus areas
include SOHO, SME, hospitality segment, building intercom, government
sector, service providers, and defence sector.

style="font-weight: bold;">How many channel partners
are you currently working with? What kind of model do you follow in
terms of partner accreditation?

Presently, we have a
strong network of more than 400 partners. The ratings are based
solely on performance and that's the parameter for categorizing them
into platinum, gold, and silver categories.

style="font-weight: bold;">Could you also explain the
training programs that you provide to your partners at all levels?

Sales training programs
are conducted regularly, onsite as well as in-house. The training is
conducted by specialized training teams, directly operational from
the technical HQs. A full-fledged in-house training center offers
latest facilities for effective training modules which include online
webinars, hands-on product and self-evaluation programs with ready
references. Throughout the financial year and month after month,
training programs are added to the Matrix calendar. Our training team
is operational round-the-clock, be it at the partner's request, any
new pro duct launch, or gaining hands-on experience of the current
product-line. Training is a must and is conducted very frequently.

style="font-weight: bold;">Do you also provide some
incentive schemes to your partners? If yes, please highlight.

Performance based
incentives, monthly target incentive schemes, value added discounts,
the consistent performer incentive as well as special incentive
scheme at large customer acquaintances are some of the add-on
incentive schemes offered to motivate the channel partners.