“Our mission is to provide a complete strategic low-cost end-to-end solution”

How was the company set up? What
were the reasons or objectives for setting it up?

This business firm was established with
an aspiration to be a leading distribution company for premium
products. KSG Technologies, earlier known as Gautam Agencies, is now
a well-established organization for the past 15 years and with
business transactions being carried out all over India. Our mission
is to provide a complete strategic low-cost end-toend solution based
on great quality products and services. As of today, we have our head
offices in Pune. We have branch offices at Mumbai and Bengaluru which
are fully equipped with sales, service, and logistic team. We also
have offices in Chandigarh, Delhi, Lucknow, Ahmedabad, Kolkata,
Guwahati, Hyderabad, Goa, Chennai and Thiruvananthapuram.

Kindly brief us about the solution
offerings.

We offer complete networking solution
and life style category products to IT channel, audio/ video
companies, apple stores, etc. Our thrust areas include corporate
communications, networking and office automation, and lifestyle
multimedia products for an enterprise. We offer more than 1,000
products (as measured by distinct part numbers assigned by
manufacturers and other suppliers) with inventory from 5 technology
manufacturers and leading PC suppliers to its 1,100 technology
solution providers across the country. We are the national importers
and distributors for TRENDnet range of networking products (USA
based), Klipsch range of multimedia products (USA based), CABLES
Unlimited brand of cables and accessories (USA based), Rose range of
products (USA based), etc.

What were the business strategies
and marketing strategies employed? What changes have you brought in
since the initial phase?

Earlier we used to focus only on
wholesellers business, now we focus more on premium stores, closely
working with above mentioned channel.

To what extent have you managed to
achieve those objectives?

We are on track towards our goal. Yes,
we are 75% towards our goal.

Explain about the channel model or a
distribution model for your solutions, in order to grow your
business.

We work with channel IT partners,
system integrators, retail chains like Croma, Reliance Digital and
iStores, Planet-m, Apple stores, premium gadget stores and life style
stores, consumer electronics stores across the country. We just don't
believe in moving product boxes but we believe in giving a proper
solution, so that our customer is not stuck up with the products but
is completely satisfied with its implementation and performance. The
company specializes in 3 market segments: commercial, consumer and
value-added resellers (VARs). Each segment comprises a variety of
customer groups: corporate resellers-corporate technology solution
providers, direct and consumer marketers-direct marketers, computer
superstores, mass merchants, Internet storefronts, consumer
electronics and office supply stores, and value added
resellers-system and web integrators, application VARs, and
government and education VARs.

What edge do your products offer to
the customers?

Very high quality, value to money
segment, premium segment, we give solution to a customer. We are also
a service house delivering logistics and supply chain management
services. For technology solution providers,we have specialized
divisions that offer customers technical expertise and a well
informed sales support staff trained to handle the needs of market
categories such as enterprise computing, converging technologies,
SMBs, and government and education sectors. We have developed
services and solutions designed to address the needs of each
technology category and market segment, with expert services to
support customers serving vertical and specialty markets.

What are the future plans or roadmap
of the company for this year?

Channel expansion across the country in
all segments is on our agenda. Also, we intend to have offices across
all tier-1cities in India. Further, we aspire to be a 100 crore
company by 2014. Another target for 2014 is to get into the list of
top 10 distribution companies in India.

Are there any tie-ups in the
pipeline to be announced in the near future?

We are planning to launch big brand in
the month of November 2011. We will announce the name later on.

Do you have any plans to increase
the number of employees or any expansion plans into other cities?

We will increase manpower across the
country where our business permits to add the same.