Our overall plan is to take Corsair to every B and C-class city across India

We have a line of new products to be introduced like the cabinets; air and
water CPU coolers and we plan to successfully launch it. Lots of educational
roadshows are planned for the forthcoming year and we aim for a growth target of
more than 100 percent YoY

What is your products and solution portfolio?

Corsair is renowned for high-performance products for PC gaming enthusiasts,
which includes DRAM memory modules, USB flash drives, power supply units, solid
state drives, cooling systems and computer cabinets. A complete product
portfolio for PC enthusiasts and over clockers. Corsair has recently diversified
its product line and is promoting the concept of make your own right PC where
cabinet to memory modules are of Corsair brand.

With how many distributors do you operate?

We closely work with our national distributors Aditya Infotech, Inspan
Infotech and Tirupati Enterprises. They have branches across India and they work
closely with their appointed partners.

How can partners derive maximum benefits from your association?

As a manufacturer, we advise the purchase pattern to avoid losses due to the
volatile nature of memory modules. We instruct our partners to stock during
uptrend market and advise to clear inventory levels during downtrend to minimize
losses. The information is immediately passed on to our partners.

What are your channel expansion plans and growth targets for 2011?

Our overall plan is to take Corsair to every B and C-class city across India
and to accomplish the goal we are closely working with our distributors and
dedicated partners. We have a line of new products to be introduced like
cabinets; air and water CPU coolers and we plan to successfully launch it across
India. Lots of educational roadshows are planned for the forthcoming year and we
aim for a growth target of more than 100 percent YoY.

What is your business strategy for markets in tier-2 and 3 cities?

We are totally dependent on our distributors (Aditya Infotech, Inspan
Infotech and Tirupati Enterprises) in tier-2 and 3 cities as we have got an
overwhelming response from these quarters through their branches. Our focus
especially in these regions is at 'go-to-market strategy' where we create brand
awareness through educational roadshows where dealers are educated on the
benefits of promoting a good quality product with no fears of RMA or
service-related concerns.

How do you offer educational training and technical support to your
partners?

We carry a series of educational roadshows with the help of our distributors
wherein we meet dedicated partners to push Corsair brand not at a price point
but for the quality of the product. For technical queries we have a dedicated
team of people appointed with Corsair's toll free number, any queries on
technical, compatibility and RMA-related solution is offered through the toll
free number.

Muntazir Abbas

muntazira@cybermedia.co.in