PACIFIC INFOTECH: More, the merrier

Pacific Infotech lived up to its tradition of taking up newer products and
added seven new brands to its kitty. During the fiscal, the company took up
distribution of products from Symantec, Valuesoft (gaming and educational CDs),
Lexmark, IMSI, Acer, Adobe and Wipro.

In the beginning of the year, it had also signed Sony for distribution of TFT
monitors, PC speakers, digital cameras, handy cams and laptops for the west
regions.

In fact, Sony turned out to be the biggest revenue contributor to Pacific's
total turnover. This was followed by business from Microsoft and Epson.

A large range of products to distribute makes Pacific a prime player in the
channel business. It has about 325 active channel partners sharing direct trade
relations, which was earlier put at 250.

A look at the performance from the products angle shows that peripherals
dominated most of the business, followed by software, laptops and servers as the
major revenue contributors. Despite having a wide product portfolio to its
credit, Pacific has not been very successful in bagging distributorship of any
networking products. However, Kishore Jeswani, Director of Pacific Infotech is
positive of filling this gap in the years to come.

Pacific's performance in terms of its revenue growth shows that it has
performed a lot better than the previous year. With a turnover of Rs 125 crore,
it grew 4% in 2004-05 over its previous year, as compared to the 1% growth it
had in the year before that.

Kishore, a firm believer of team work, feels the future of IT products is in
its convergence with consumer electronics and vice versa. Keeping this in mind,
Pacific has not hesitated to venture in to consumer electronics products such as
plasma TVs, video cameras and digital cameras.

Pacific continued with its activities in the broadcast solutions market
pushing audio mixers and editing solutions for professional studios. Pacific
boasts of maintaining steady bottomline for the last many years, with almost all
brands giving an equal contribution.

Pacific currently has presence only in Mumbai, Pune, Ahmedabad, Goa, Nagpur
and Raipur. For the next financial year, Pacific will not shy away from adding
direct relationship with any more brands, if that would mean more growth.