Panache to tie up with new partners

In line with its strategy to increase its footprint in the market, Panache
will soon be tying up with a new set of channel partners. The company has plans
to promote its new solution in the thin client range.

Explaining the rationale behind this, Akash Sutane, VP, Thin Client Division,
shared that Panache will not be opening retail showrooms for the thin client
solution but instead, it will tie up with new channel partners in India and
internationally, for displaying and promoting new Intel atom thin client
product, in the latter's showroom. "Being the largest manufacturer in the
embedded technologies, our main focus will be on the distributors and the
channel partners. Novell is our national distributor for the embedded OAS and it
plays a big role in rapid development of our products," said Sutane.

Commenting on the qualities that Panache is looking for channel partners,
Sutane said, thin client is the fastest growing product currently in the market.
In turn, they are looking out for an open architecture and the channel partners
strength to deal with the competition.

"We have made our quarterly target for the West zone, where we will be
appointing 150 to 200 partners and are in talks with the international
distributors. Our target is to appoint four to five distributors in each
country," added Sutane.

Currently Panache is holding talks with Sri Lanka, United Kingdom, United
States and Australia for the international tie up.

Talking about the market strategy, Sutane clarified that they are also
planning to hold channel meets and roadshows which will help them in building
relation-ship with the channel partners. According to Sutane, thin clients are
solutions, which varies from customer to customer and Panache plays a big role
in customization related to hardware and software solutions.