PCAIT holds its first event of the year

New Delhi :Progressive Channels Association of Information Technology
(PCAIT) triggered off its first activity of the year by organizing a meet that
was focused on sustaining growth for the channel partners at the the time of
recession. The theme of the event was "Sustain Today, Build Tomorrow".

While addressing the members at the event, Pradeep Gupta, CMD, Cybermedia
India and Chairman of The Indus-Valley Entrepreneur (TIE), Delhi Chapter
highlighted the strategies to promote entrepreneurs in the IT space. Gupta spoke
about the possibilities of developing a relationship between TIE and PCAIT and
said, "At this stage, PCAIT members want to take their business to a global
level and venture into new areas. There could be events jointly done by PCAIT
and TIE in order to promote the partners to explore new business opportunities."

While addressing the members at the event, RK Malhotra, President, PCAIT
agreed, "Over a time, the activity level in PCAIT has been slightly low and in
line with the current environment, today's event is focused on surviving the
current torrent and carrying on afterwards."

The key speakers of the event were Kapil Dev Singh, Country Manager, IDC
India, Nitin Shah, MD Allied Digital and Prasanto Kumar Roy, Chief Executive
Director, Cybermedia India.

Singh from IDC mentioned in his presentation that India is the fastest
growing market in the APAC region and all the promoted solutions should enables
optimum utilization of the available technology.

Sharing the forecast of the year ahead, he projected, "Telecom will grow as a
potential vertical, new value proposition will witness the beginning of channel
evolution, experimentation with cloud computing model will increase but would
not become mainstream, and infrastructure management will grow."

Nitin Shah of Allied Digital mentioned, "This is a speed breaker of the
growth activities. One has to gear up and not only concentrate at the profitable
aspects of a company but should look for value additions. Asset utilization
should be taken seriously and all the resources should be productive or else
they should be discarded." He further said that channel partners should be more
customer driven rather than vendor driven.

Roy from Cybermedia shared his strategies with the channel partners about
utilizing the best of the resources available and use them in fighting
recession. "Partners should identify the potential areas like telecom,
e-governance, service security and their own niche areas and plan their business
strategies accordingly. The hot products like portable devices and notebooks and
solutions like green technology should be promoted in the market in order to
generate more benefit," he said. He asked the partners to not to ignore the
service sector as it has got higher potential. "Hardware industry is facing
fluctuations but service sector has got inertia. One should look for getting
more ROI through B2B reach and events focused on small and medium enterprises."