Philips eyes Rs 5000 cr revenues by 2008

GERARD KLEISTERLEE To use India as a test bed to  develop solutions for the  bottom-of-the-pyramid  markets

Royal Philips Electronics, which clocked revenues of Rs 3000
crore in India this year is gunning to reach the Rs 5000 crore mark in 2008,
said Gerard Kleisterlee, president and CEO, Royal Philips Electronics. K
Ramachandran, Philips India CEO said that the company was growing at 17-18% in
the past two years.

Gerard, who is on his maiden visit to India, said that the
company would use India as a test bed to develop solutions for the
bottom-of-the-pyramid markets. Philips has designed and launched a line of
radios with integrated television bands to allow people to tune into their
television programs during power cuts. The company has also introduced
lower-cost alternatives to its Ambilight and Pixel Plus

technologies.

He also said that the company is in the process of developing
ultra low-cost chipsets for mobile phones. These would be aimed at bringing
affordable access to wireless communication to the untapped base of 3.3 billion
people in emerging markets like India. "With mass production of sub-$5
Nexperia Cellular system solution by 2006-end, we can enable mobile phone brands
to drive handset costs below $20," Gerard said.

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