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PRIYA GROUP: Staying steady

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DQC News Bureau
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EXECUTIVE DIRECTOR: Aditya Bhuwania

BRANDS:
 AMD, Edimax, MSI, Philips, Viewsonic, Western Digital

DEALERS: 2,750

EMPLOYEES: 200

BRANCHES: 22

ADDRESS: Krishna House, Ground Floor, Raghuvanshi Mills Compound, 

Senapati Bapat Marg, Lower Parel, Mumbai 400013

TEL: 022-56663100

SILVER CLUB RANK (2003-04): 17

STRENGTHS
lProviding the right kind of service to distributed products 
lStrict rule about providing 30-day credit limit to customers 
CHALLLENGES
lDid not add new brands to portfolio 
lMarginal growth despite buoyant market
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Priya posted a turnover of Rs 147 crore in 2004-05, up 13% from the previous
fiscal's Rs 130 crore. But the disty can't really afford to take it easy
yet.

Last year as well, Priya continued to maintain a low profile. A striking
aspect of the disty was that it did not add any new brands in the fiscal.
Instead, it continued working with its existing brands like AMD, Edimax, MSI,
Philips, Viewsonic and Western Digital.

Revenue wise, Philips, AMD, Western Digital and Viewsonic, were the star
performers. All of these brands put together contributed 30% to the overall
revenues.

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Unlike other competitors of its, Priya didn't open any new branches in the
last fiscal. It continues to have 22 branches and no employees were recruited
either. The current manpower count stands at 200.

Although the company didn't add any new brands, it added product lines in
the form of Philips monitors and AMD processors, which boosted its bottomline
revenues.