Proactive partners with Cisco

Delhi-based Proactive Data Systems, a network integration company, has been
appointed by Cisco to popularize its unified communication (UC) products and
solutions in the North. Proactive has been participating in the 'Big Bets'
program, a joint marketing plan with Cisco, to educate customers about the
benefits and cost effectiveness of UC.

Cisco has selected three partners with a view to push their unified
communication solutions in the market. Apart from Proactive, Nirmal Datacom has
been appointed in the West and Locus Enterprises will look after the South.

Talking about the program, Rajiv Kumar, Director,Proactive Data Systems said,
“UC is limited to large companies only and the SMB is not very familiar with it.
Through the 'Big Bets' initiative, we will hold seminars and educate them about
the advantages of adopting this technology.” He further added that the company
is inviting people from this segment and will offer product demonstration to try
and convert as many clients as possible. In addition, Proactive will set up a
proof of concept center and place the products at the customer's office so that
they can feel the products and at the same time understand its importance.

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